5 reasons why your business needs videos now!
In the world of digital marketing, video has become a must-have tool for businesses to connect with their target audience. With the rise of social media and the dominance of visual content, video marketing is no longer a luxury but a necessity for companies looking to stay ahead of the curve.
Here are 5 reasons why your business needs videos yesterday:
Videos hold attention: In a world where people are constantly bombarded with information, video has the ability to capture and retain attention in a way that other forms of content cannot. Research by Wistia, a video marketing platform, found that on average, people spend 2.6x more time on pages with video than without it. Let me translate that for you - if you are not using videos in your marketing strategy you are missing a massive opportunity to hold your ideal consumer’s attention by 260%! With a well-produced video, you can instantly grab and hold your audience's attention and convey your message in a memorable way.
Videos increase engagement: Video content generates 1200% more shares than text and images combined. Videos have the power to evoke emotions and create a connection with your audience, resulting in higher engagement rates and more social media shares.
Videos improve SEO: Search engines like Google prioritize websites with video content, as videos have been shown to keep visitors on the site longer and reduce bounce rates. By incorporating videos into your website and social media channels, you can improve your SEO and increase your visibility online.
Videos build trust: In the age of skepticism, it's essential for businesses to build trust with their audience. Video can help you do just that, by providing a behind-the-scenes look at your company, showcasing your products and services, and highlighting customer testimonials. Beyond seeing your inner workings and community impact, consumers want to connect with businesses and organizations that share their values and have leadership that relates with them. By using brand messaging videos on your website and social media to convey your story and mission, customers will be much more likely to identify themselves with your brand and become lifelong customers.
Videos drive conversions: According to a study by Wyzowl, 89% of people say watching a video has convinced them to buy a product or service. With the right messaging and a clear call to action, video marketing can quickly propel your organization to the next level with increased revenue and higher sales.
If your business isn't already using videos in your marketing strategy, you're missing out on the single most powerful tool that can help you connect with your audience, improve your SEO, and drive conversions. Don't wait any longer - video is here to stay.
Not sure where to start? Let us help you! We serve businesses and nonprofits in Cleveland, Ohio, and throughout northeast Ohio with video strategies that drive real results. Reach out today to learn how we can help you crush the video marketing game!
